Turning expert insight into a scalable thought leadership franchise
Vivace partnered with Broadridge to create its annual Predictions series—bringing together expert perspectives across the firm and transforming them into a high-performing thought leadership campaign.
When Broadridge engaged Vivace in late 2023, the Enterprise Marketing team was focused on strengthening its thought leadership strategy. One priority was creating repeatable content franchises that could consistently showcase the firm’s expertise.
A forward-looking Predictions series offered the perfect opportunity to bring together insights from across the organization and reinforce Broadridge’s position as a trusted industry voice.
Vivace partnered with the Broadridge team to develop the concept and build the series around the issues most important to clients.
Together, the teams identified subject matter experts and industry leaders who could offer forward-looking perspectives. Vivace interviewed each expert, helping shape their ideas into clear predictions and weaving the individual insights into a cohesive narrative.
The result was a unified piece of thought leadership grounded in diverse expert viewpoints.
“This series delivers on our brand tagline of helping clients be ‘Ready for Next,’ allowing us to showcase the rich subject matter expertise across Broadridge – and offer insights on issues our clients care most about.”
LISA PARKINS
The predictions series became the centerpiece of a broader content campaign.
Each prediction was atomized for LinkedIn, driving audiences back to the full experience and expanding the reach of the insights. The content also informed Broadridge’s communications strategy, with key themes shared with the Public Relations team for use in executive-level messaging and earned media opportunities.
The predictions series performed strongly across Broadridge’s channels.
The content drove strong engagement on the Broadridge homepage and demonstrated a longer shelf life than typical content, continuing to attract search traffic and audience engagement throughout the first year.
More importantly, the work established a scalable thought leadership franchise that Broadridge can build on in the years ahead.