Repositioning CDP for the next era of climate leadership
Vivace partnered with CDP to evolve its brand for the next era of environmental leadership—developing a new identity, brand platform, and messaging system designed to strengthen its presence and influence in a rapidly changing landscape.
CDP invented environmental disclosure. But as the organization approached its 25th anniversary, the landscape around climate and sustainability reporting had become significantly more competitive.
While CDP remained a global leader, its brand no longer fully reflected the strength of its position or the scale of its ambition. The identity felt too subdued for a moment when the organization needed to project greater authority and leadership.
CDP partnered with Vivace to evolve its brand for the next chapter—ensuring it could continue to lead conversations around climate disclosure and remain a central voice at the global table.
Over the course of 2024, Vivace embedded alongside CDP’s in-house marketing and communications team to develop a comprehensive brand evolution.
Working closely with senior stakeholders across the organization, the team conducted research, interviews, and collaborative workshops to define the strategic foundations of the new brand. Together, the teams developed a full brand platform—including CDP’s vision, mission, purpose, and values—along with a clear positioning designed to reinforce its leadership in environmental disclosure.
The process was highly collaborative, with CDP’s internal team deeply involved at every stage to ensure the new brand reflected both the organization’s heritage and its future ambitions.
“This is not just changing a logo. This is about symbolizing to the world that CDP is moving into what the next 25 years look like.”
Sherry Madera
Vivace delivered a comprehensive brand system designed to support CDP’s next phase of growth.
This included a modernized logo and visual identity, a refreshed brand platform, and a complete messaging framework anchored in CDP’s vision, mission, purpose, and values. The work also extended to brand guidelines, internal and external messaging, and campaign concepts designed to bring the new identity to life.
The result was a cohesive brand system built to support CDP’s communications across channels and audiences.
The new brand launched in 2025, and has helped reposition CDP as a stronger and more visible leader in the evolving environmental disclosure landscape.
Early feedback from industry partners and stakeholders has been positive, reinforcing the organization’s renewed presence and authority. The updated identity has also played a role in strengthening CDP’s visibility at major global forums, including a prominent brand presence at the World Economic Forum in Davos.
Together, the work signals CDP’s commitment to leading the next chapter of climate disclosure.