Broadridge
Crafting forward-looking insight and commentary
“This series delivers on our brand tagline of helping clients be ‘Ready for Next,’ allowing us to showcase the rich subject matter expertise across Broadridge – and offer insights on issues our clients care most about”
When Broadridge originally engaged Vivace in late 2023, the Enterprise team was at the beginning of a journey to strengthen its thought leadership content, in part by creating more content franchises like their now annual Predictions series.
To anchor the piece, Vivace and the Broadridge team chose subject matter experts and industry leaders to offer a diverse range of bold thinking and forward-looking commentary based on core themes that Broadridge’s clients prioritize and value. From there, the team interviewed each expert to get a few ideas for what they could speak to, using those insights to craft a broader, cohesive package.
This forward-looking content made for a powerful social campaign, as each prediction was atomized for LinkedIn, linking back to the entire piece. It performed very well on the Broadridge homepage and had a longer shelf life than most content, driving high engagement in search throughout 2024. Insights were also shared with the Public Relations team to incorporate into executive-level communications programs, creating strong alignment between owned and earned content.
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